World class briefs.Every. Single. Time.
Deece is the briefing platform that helps marketers give agencies and in-house teams the fuel they need to do their best work.
Our team have worked with
- Heineken
- Mastercard
- Coca-Cola
- BBDO
- Etihad
- Amazon
- DDB
- Puma
- Mars
- Ford
- Publicis
- Jameson
- Visa
- TBWA
- Three
- PepsiCo
- Telstra
- SC Johnson
- Unilever
- ESPN
- VCCP
- HP
- McCann
- DP World
The problem
Marketers and agencies are miles apart.
- 78%
- of marketers think their briefs give clear strategic direction
- 5%
- of agencies agree
That gap gets expensive.
33%
of marketing budgets are estimated to be wasted through poor briefs and misdirected work. That's more than €370 billion worldwide every year.*
How it works
Great work starts with you.
Deece brings everything you need to brief well into one place, then helps you turn it into clear direction.
01
Plan
Find the insights, knowledge and context that matter.
02
Brief
Turn your thinking into a sharp, focused brief.
03
Guide
Keep everyone clear and aligned as the work develops.
04
Learn
Capture what worked and use it next time.
01
Plan
Find the insights, knowledge and context that matter.
02
Brief
Turn your thinking into a sharp, focused brief.
03
Guide
Keep everyone clear and aligned as the work develops.
04
Learn
Capture what worked and use it next time.
Case study library
Learn from work that worked.
Explore hundreds of the world’s most effective campaigns and bring their lessons into your next brief.
- No Name: Turning Packaging into Advertising to Outpace the Giants
- Oreo: Turning Milk Barcodes into a New Sales Channel
- Flutwein Collective: Bottling Disaster to Fund Flood Recovery
- Volvo Trucks: Making Precision Engineering a Global Spectacle
- Swedish Tourist Association: How a Phone Number Rescued the Tourism
- Coca-Cola: Personalising Packaging to Reconnect with a Generation
- Headspace: Teaching Teenagers to Self-Regulate Online Abuse
- Kia: Reframing Car Ownership with a Showroom on Wheels
- Diablo: Breaking Taboos to Reignite Cultural Relevance
- Art Institute of Chicago: Breaking Records by Turning a Painting into a Rental
- Amnesty International: How Eye Contact Broke Through Refugee Prejudice
- Office Depot: Turning Office Supplies into Co-Worker Gifts
- Dare: Tackling Brain Fade to Become the Go-To for Mental Clarity
- Optus: Humanising the Network with Usain Bolt
- Kinokuniya: How Visualising Screentime Turned Social Media Users Back Into Readers
- Compare the Market: Building a Market Leader with a Simple Pun
- Specsavers: Owning Everyday Mistakes with an Unforgettable Brand Line
- Vaseline: Hacking Google’s Algorithm to Make Skin of Colour Visible
Why Deece
Built on experience. Powered by AI.
Your brand’s knowledge
Bring your research, brand thinking, past work and team knowledge together.
Proven marketing thinking
Build briefs around principles that have been shown to work.
Real-world learnings
Learn from some of the world’s most effective campaigns, and put those lessons to work.
From the teams using Deece
Deece has helped us with our brief writing. It is great how it combines marketing expertise with AI-driven guidance. It is really easy to use and saves our team valuable time.
Muiriosa Ryan
Social Media and Digital Marketing Manager
Health Service Executive (HSE)
Testimonial 1 of 4
Stronger briefs. Stronger outcomes.
- 165
- hours
- saved per brief across active users
- 3
- weeks
- average reduction in project timelines
- 95%
- of users report improvement in quality of creative
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Featured in
FAQ
Got questions? We’ve got answers.
What is Deece?
Deece is an AI briefing platform built for marketers. It brings together your knowledge, insights and proven marketing thinking to help you create stronger briefs, faster.
Who is it for?
Marketing teams who want stronger briefs, better agency work and less wasted time.
How is my data used?
Deece learns from your organisation’s data to improve guidance for your teams. That learning is never used to improve Deece for other organisations.
Can we use it across multiple teams?
Yes. Deece can bring knowledge together across brands, teams and markets, while keeping the right information in the right hands.
How do we get started?
Book a demo and we’ll show you how Deece can work with your team and your briefing process.