Nothing wastes a marketing budget
faster than a bad brief.
So we built Deece. An AI platform trained on the world's most effective campaigns, designed to help marketing teams brief with more clarity, precision, and ambition.
Shaped by decades of experience on both the agency and client side, working with:
Ready to unlock your agency's best work?
Built on experience.
Backed by AI.
Features Made for Marketers
Brief Builder
Craft high-quality briefs in minutes
- Create briefs for any agency, from creative and media to PR and internal teams.
- Get step-by-step feedback and improve your brief instantly.
- Evaluate your brief against key criteria.
- Collaborate with colleagues and agencies.
- Actively learn best practices in brief writing.
- Add effectiveness case studies to briefs to inspire and guide agencies.
Campaign Review
Brief Alignment0%
Legal Compliance0%
Risk Assessment0%
See detailed guidance
Brief Performance
85%
Your Average Brief Score
77%
Team Ave Brief Score
79%
Commercial Objectives Achieved
86%
Communications Objectives Achieved
See detailed learnings
The Benefits of Deece
Save Time
Free up time for you and your agency to invest elsewhere and get the work to market faster.
Maximise Your Budget
Get the most value from your agency partnerships and reduce wasted investment.
Raise Standards
Improve the quality and consistency of thinking and work across teams and agencies.
Grow Expertise
Keep your team learning and improving with effectiveness insights and guidance built in.
Improve Collaboration
Align your team and agencies, so work moves forward faster with less back-and-forth.
Protect the Work
Create the conditions for the work to reach its full potential, and spot challenges early.
Why Choose Deece?
Data Security You Can Trust
GDPR compliant, built on SOC 2 and ISO 27001 certified infrastructure, with enterprise-grade security. Your data is fully contained: never shared with other customers, and never used to train AI models.
AI Built Around Your Business
Deece learns more about your brand, campaigns and briefs with every interaction. It grows smarter and more effective over time, always evolving with the latest advancements in AI.
Grounded in What Works
Informed by award-winning effectiveness campaigns, marketing science, and proprietary data, so everything is shaped by what delivers results.
Fits How You Work
Designed to be flexible, Deece supports custom integrations across your tools and workflows, so it fits naturally into how your team works.
Knowledge Retained
Keep knowledge captured and shared across your team, so it stays with the business, not just in people's heads. And is always there when you need it.
Guided by Experience
Built by marketers and agency leaders with real-world experience, who know what it takes to get the best out of agency talent and what gets in the way.
The Cost of the Status Quo
€370B+ wasted per year
Global research shows 33%* of marketing budgets are wasted on poor briefs and misdirected work, along with wasted time and significant opportunity cost.
The Impact of Deece
Leading brands are seeing measurable benefits.
165 hours
saved per campaign brief for marketers & their agencies
3 weeks
average reduction in project timelines
100%
of users predict ROI will improve
Frequently Asked Questions
Book a Demo
To see Deece in action, share your details below and we'll be in touch to arrange a time that works for you.